Underground celebrates British design, highlighting creators who rose from underground movements into lasting global influence. The inaugural issue honours Peter Saville, famed for his iconic album covers for Joy Division and New Order — capturing Manchester's post-industrial spirit with a minimalist yet emotionally charged aesthetic that helped define a generation of music and design.
Beyond music, Saville's work in fashion — with brands like Burberry — further expanded his impact and proved the enduring reach of his visual language. The magazine also spotlights a new wave of British designers redefining visual identity with authenticity and innovation, continuing the country's creative legacy to inspire future generations.
The editorial design mirrors his bold approach: clean, provocative, and timeless. Typography is treated as a primary visual element, and the layout balances dense reference content with deliberate restraint — leaving space for the work to breathe.